Customer Relationship Management
 
Customer Relationship Management

Do you have a CRM vision?
Without it, your CRM initiative might be ineffective. Studies of successful businesses show one clear determinant of success:

The business or organization knows precisely what value it is delivering, to whom, and how to do so profitably.

We at Genesis InfoTech believe that a successful CRM demands a clear CRM vision so that a strategy and corresponding infrastructure can be put in place. Development of a user community for sharing information and best practices is critical to CRM success, as well as an EMM capability to leverage that success.

Customer Relationship Management


We look at CRM not as a technology but a business strategy. The basic strategies for successful customer-centric businesses include the following:

  • Extend the depth and breadth of your customer relationships.
  • Reduce delivery channel costs that create barriers to entry.
  • Reinforce the brand.
  • Create customer satisfaction and loyalty.